Master Persuaders don't Follow There Own Advice

I've been following Scott Adams (Dilbert creator) on twitter and read his book, How to Fail at Almost Everything and Still Win Big and it's helped me tremendously.

From getting a promotion to getting famous people to do stuff.

He has been very accurate so far in predicting many things. He's predicted that Donald Trump would win the Republican nomination. He's predicted that Hillary Clinton has been using the #Godzilla of persuasion who he names as Robert Cialdini.

Robert Cialdini is the author of many books on persuasion. But his two most famous are:

• Influence
• Pre-suasion

Gozilla's first book has listed 6 main techniques to persuade but he and Scott Adams doesn't use them properly.

The 6 Persuasion techniques are:

1. Authority
2. Scarcity
3. Social Proof
4. Reciprocation
5. Liking
6. Commitment and consistency

He's recently added a 7th which he calls Unity.

You can remember these from the acronym ASS CURL which is what Twerking is.

But as smart as both of these guys are they're missing Authority from their twitter pages.

This "Verified" icon tells me that it's the real twitter account and not a fake.

So how come guys which are Master Persuaders don't follow the basics?